Making the city beautiful brings a pleasant feeling to everyday life and to encounters on the street, something that doesn't go unnoticed by us, the neighborhood, or especially by visitors. Adrián "El Deletrista" has a mission.
We came across him and his project https://rotulostradicionales.com/ during the pandemic with great enthusiasm at a time when more than one light had been extinguished on the street and austerity conveyed a mandatory need for light.
Traditional signs are not just "a matter of taste," but like traditional tattooing, they have been sought after, studied, and appreciated not only for their high level of artistic quality but also for their durability, due to the quality of the materials used and the resistant treatments they receive.
"Gold and Greenspirit" was the request.
While the human collective along with its values gives identity, the character that the artistic communicator achieves will carry with it the memory of more than one part of our conscious and subconscious, and for that reason, being grateful and presenting a National treasure based in Barcelona undoubtedly deserves the moment.